Beauty brands have a special knack for naming their products well. Dior Show mascara for instance always brings to mind visions of stomping down the runway even though its being applied in the car on the way to work. Dior’s best-selling lash RX though is actually popular because it works- very well. Sometimes however no matter how well thought out a name marketing folks come up with for their latest product, it just falls flat on it’s pretty little face the second irked ladies start ranting across the web. Case in point, Sephora.
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