The Vidal Sassoon LFW Pop Up!

Last month I had the pleasure of meeting Vidal Sassoon ambassador Stuart. Fast forward to LFW I met up with Stuart again who talked me through the latest addition to the Sassoon product family - VS Salonist. It's essentially your at home D.I.Y hair colouring product which seems to separate itself from others on the market. It promises to blend colour evenly with a beautiful salon finish - preventing colour build up which can give that uneven finish to the hair - i.e patchy or even discoloured bands of colour from old hair dye.

In order to get that 'Salonist' finish, the product is first applied straight to your root area. After this you add the new VS serum to the remaining product, covering the rest of your hair right to the tips. The serum acts as a colour adjuster giving that perfect all over even colour. It definitely made great sense as colour build up can be so difficult to adjust once it's happened. It was also nice to see how they've given consumers a huge colour choice of 24 different shades from various tones of reds, blondes, browns and a chic black.

Here Stuart talks me through their VS site that helps you find your perfect shade along with step by step videos on how to apply the product which you can check out over on VidalSasson.com

The London Fashion Week VS pop up salon designed by artist Alex Noble.

Jumping from blogger back to model mode - checking out what I would look like with one of the V.S shades

After: Ultra blonde!:)

Retails at €13.99/£ but I've seen it recently on special offer in Boots and Tesco for €10. x




Lou xxx