Tom Ford Private Shadows Reviews, Photos, Swatches (Part 1)
Black Onyx
Tom Ford Beauty Black Onyx Private Shadow ($36.00 for 0.04 oz.) is a medium black with larger, silver glitter over a satin base. The texture was drier and somewhat chunky in the pan, so the base color appeared a bit uneven and ragged along the edges when blended, though it had a thicker feel overall so that most of the glitter seemed to bind with the powder on the lid. This meant less fallout during application and during wear, though there was still some fallout after eight hours of wear. It could have been easier to blend and to apply evenly, while the mostly opaque coverage was the highlight of the shade.
Top Dupes
View Swatches View All Dupes- Givenchy Inattendue #2 (P, ) is less shimmery (90% similar).
- Tom Ford Beauty Black Oyster (Cream) (LE, $45.00) is darker (90% similar).
- Dior Eternal Gold #5 (LE, ) is less shimmery, darker (85% similar).
- Colour Pop Friskie (P, $5.00) is less shimmery, darker (85% similar).
- Guerlain Cygne Noir #1 (LE, ) is less shimmery, darker (85% similar).
- Make Up For Ever D104 Black Diamond (P, $17.00) is less shimmery, darker (80% similar).
- MAC Dark Soul (P, $21.00) is less shimmery, darker (80% similar).
- Coloured Raine Smoke Screen (LE, $6.99) is darker (80% similar).
- Anastasia Midnight (P, $12.00) is less shimmery, darker, cooler (80% similar).
- CoverGirl Molten Black (300) (P, $4.99) is less shimmery, darker, cooler (80% similar).
- More dupes -- click to see the full list!
Formula Overview
$36.00/0.04 oz. - $900.00 Per Ounce
The formula is supposed to have "unadulterated color" that's "highly pigmented, longwearing, and crease-resistant." The packaging is clever, though for anyone who has more than few eyeshadows in their stash, the compact is rather large relative to the actual pan of product (which is less than average for a full-sized eyeshadow--given the price point, I would have expected closer to 0.07 oz. or even 0.09 oz.). The formula itself varied a lot between shades with enough inconsistency that would make me weary of buying blind online.
The pailette (glitter) finish was most similar to the glittery shades in the brand's eyeshadow quads, though I felt that there was more of a base color/powder coming through and slightly finer, less fleck-like glitter particles. The ultrasuede (matte) finish seemed to have the softest, most finely-milled consistency out of all five finishes. The suede finish is like a satin in my mind--barely-there sheen, whereas the sateen finish seemed to have more noticeable, larger shimmer particles in comparison and was more pearly overall. The vinyl (metallic) finish had a denser texture relative to the other finish but wasn't as creamy or as rich in feel as I would expect based on luxury brand formulations that have been releasing.
The price point is high for singles, which wasn't unexpected given the brand is positioned as a luxury brand. I wish that the quality was higher, and I wish that the formula was more innovative and interesting. I only tried 10 of the 3-shade range, but there wasn't enough within those 10 (which were varied across the finishes) to justify purchasing the remaining shades to review. Some shades were very rich in pigment, others were weaker; some were drier and others were satisfactory; and most wore for around seven hours well.
Browse all of our Tom Ford Beauty Private Shadow swatches.
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Black Onyx
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Black Onyx
C
Limited Edition
Where to Buy Affiliate LinksNordstromSephoraBeautylishNeiman MarcusSaksSelfridgesBergdorf GoodmanBarneysHarrodsHouse of Fraser (UK)John Lewis (UK)CosbarTom Ford7 Product
9 Pigmentation
7 Texture
7 Longevity
4 Application
76% Total
Breathless
Tom Ford Beauty Breathless Private Shadow ($36.00 for 0.04 oz.) is a light-medium, golden beige with warm undertones and flecks of golden glitter. It had a slightly wet-like feel to it, which reminded me of the brand’s glittery eyeshadows in their quads but with a finer, more pigmented base and finer particles overall. It had good pigmentation that applied evenly with minimal fallout, though there was some fallout that was noticeable after eight hours of wear (when the eyeshadow itself seemed to fade a bit).
Top Dupes
View Swatches View All Dupes- Too Faced Elfie Selfie (LE, $16.00) is less shimmery (95% similar).
- MAC Rich Glance (LE, $21.00) is lighter (95% similar).
- Viseart Petit Pro #5 (LE, ) is less shimmery (95% similar).
- Guerlain Gold Palette #4 (LE, ) is less shimmery (90% similar).
- Colour Pop Plunge (LE, $5.00) is less shimmery (90% similar).
- Make Up For Ever I538 Pearly Gray Beige (P, $17.00) is warmer (90% similar).
- Tom Ford Beauty Unabashed Eyeshadow #1 (LE, ) is warmer (90% similar).
- Charlotte Tilbury Norma Jean (P, $32.00) is less shimmery, lighter (90% similar).
- Dior Golden Reflections #3 (LE, ) is lighter (85% similar).
- Too Faced Devotion (P, ) is lighter, brighter (85% similar).
- More dupes -- click to see the full list!
Formula Overview
$36.00/0.04 oz. - $900.00 Per Ounce
The formula is supposed to have "unadulterated color" that's "highly pigmented, longwearing, and crease-resistant." The packaging is clever, though for anyone who has more than few eyeshadows in their stash, the compact is rather large relative to the actual pan of product (which is less than average for a full-sized eyeshadow--given the price point, I would have expected closer to 0.07 oz. or even 0.09 oz.). The formula itself varied a lot between shades with enough inconsistency that would make me weary of buying blind online.
The pailette (glitter) finish was most similar to the glittery shades in the brand's eyeshadow quads, though I felt that there was more of a base color/powder coming through and slightly finer, less fleck-like glitter particles. The ultrasuede (matte) finish seemed to have the softest, most finely-milled consistency out of all five finishes. The suede finish is like a satin in my mind--barely-there sheen, whereas the sateen finish seemed to have more noticeable, larger shimmer particles in comparison and was more pearly overall. The vinyl (metallic) finish had a denser texture relative to the other finish but wasn't as creamy or as rich in feel as I would expect based on luxury brand formulations that have been releasing.
The price point is high for singles, which wasn't unexpected given the brand is positioned as a luxury brand. I wish that the quality was higher, and I wish that the formula was more innovative and interesting. I only tried 10 of the 3-shade range, but there wasn't enough within those 10 (which were varied across the finishes) to justify purchasing the remaining shades to review. Some shades were very rich in pigment, others were weaker; some were drier and others were satisfactory; and most wore for around seven hours well.
Browse all of our Tom Ford Beauty Private Shadow swatches.
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Breathless
0 0
Breathless
B
Limited Edition
Where to Buy Affiliate LinksNordstromSephoraBeautylishNeiman MarcusSaksSelfridgesBergdorf GoodmanBarneysHarrodsHouse of Fraser (UK)John Lewis (UK)CosbarTom Ford8 Product
9 Pigmentation
8.5 Texture
7.5 Longevity
5 Application
84% Total
Loveshade
Tom Ford Beauty Loveshade Private Shadow ($36.00 for 0.04 oz.) is a muted, medium coral-orange with warm undertones and a satin finish. It had semi-opaque pigmentation, which was buildable to opaque coverage with two layers. The texture was soft and velvety, though a little powdery in the pan. I felt like it applied and worked better in practice than it seemed to an in the initial swatch. It wore well for eight and a half hours on me.
Top Dupes
View Swatches View All Dupes- Colour Pop Cheeky (P, $5.00) is lighter (90% similar).
- Sugarpill Charmy (P, $13.00) is more shimmery, darker (90% similar).
- Too Faced Peach Suede (P, $16.00) is lighter, cooler (90% similar).
- Zoeva MT070 (P, ) is less shimmery, darker (90% similar).
- Kat Von D Sacred Heart (LE, ) is darker (90% similar).
- Colour Pop Goodbye Butterfly (LE, $5.00) is lighter (85% similar).
- Colour Pop Wait for It (P, $5.00) is less shimmery, darker (85% similar).
- Colour Pop Flutterbye (LE, $5.00) is brighter (85% similar).
- Colour Pop Big Spoon (LE, $5.00) is lighter, brighter (85% similar).
- Sephora Pantone Universe Lantana (LE, ) is brighter (85% similar).
- More dupes -- click to see the full list!
Formula Overview
$36.00/0.04 oz. - $900.00 Per Ounce
The formula is supposed to have "unadulterated color" that's "highly pigmented, longwearing, and crease-resistant." The packaging is clever, though for anyone who has more than few eyeshadows in their stash, the compact is rather large relative to the actual pan of product (which is less than average for a full-sized eyeshadow--given the price point, I would have expected closer to 0.07 oz. or even 0.09 oz.). The formula itself varied a lot between shades with enough inconsistency that would make me weary of buying blind online.
The pailette (glitter) finish was most similar to the glittery shades in the brand's eyeshadow quads, though I felt that there was more of a base color/powder coming through and slightly finer, less fleck-like glitter particles. The ultrasuede (matte) finish seemed to have the softest, most finely-milled consistency out of all five finishes. The suede finish is like a satin in my mind--barely-there sheen, whereas the sateen finish seemed to have more noticeable, larger shimmer particles in comparison and was more pearly overall. The vinyl (metallic) finish had a denser texture relative to the other finish but wasn't as creamy or as rich in feel as I would expect based on luxury brand formulations that have been releasing.
The price point is high for singles, which wasn't unexpected given the brand is positioned as a luxury brand. I wish that the quality was higher, and I wish that the formula was more innovative and interesting. I only tried 10 of the 3-shade range, but there wasn't enough within those 10 (which were varied across the finishes) to justify purchasing the remaining shades to review. Some shades were very rich in pigment, others were weaker; some were drier and others were satisfactory; and most wore for around seven hours well.
Browse all of our Tom Ford Beauty Private Shadow swatches.
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Loveshade
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Loveshade
B
Limited Edition
Where to Buy Affiliate LinksNordstromSephoraBeautylishNeiman MarcusSaksSelfridgesBergdorf GoodmanBarneysHarrodsHouse of Fraser (UK)John Lewis (UK)CosbarTom Ford8.5 Product
8.5 Pigmentation
9 Texture
9 Longevity
5 Application
89% Total
Naked City
Tom Ford Beauty Naked City Private Shadow ($36.00 for 0.04 oz.) is a light peach with warm undertones and a matte finish. The pigmentation was opaque in a single stroke, while the consistency was velvety and smooth without being powdery. The color applied beautifully to the skin and blended out nicely. It lasted for eight hours on me before fading noticeably.
Top Dupes
View Swatches View All Dupes- Tarte Vanilla Candles (LE, ) is darker (95% similar).
- Tarte Flower Child (P, ) is warmer (95% similar).
- Make Up For Ever M534 Oat (DC, $21.00) is darker (90% similar).
- Sephora Latte (LE, ) is darker (90% similar).
- Coloured Raine Boutineer (LE, $6.99) is darker, more muted (90% similar).
- Smashbox Relaxed (P, ) is warmer (90% similar).
- Coloured Raine Cloudy (LE, $6.99) is darker (85% similar).
- Viseart Dangereuse (LE, ) is darker, warmer (85% similar).
- Urban Decay ABC Gum (P, $19.00) is darker, warmer (85% similar).
- Becca Ombre Nudes #1 (P, ) is darker, warmer (85% similar).
- More dupes -- click to see the full list!
Formula Overview
$36.00/0.04 oz. - $900.00 Per Ounce
The formula is supposed to have "unadulterated color" that's "highly pigmented, longwearing, and crease-resistant." The packaging is clever, though for anyone who has more than few eyeshadows in their stash, the compact is rather large relative to the actual pan of product (which is less than average for a full-sized eyeshadow--given the price point, I would have expected closer to 0.07 oz. or even 0.09 oz.). The formula itself varied a lot between shades with enough inconsistency that would make me weary of buying blind online.
The pailette (glitter) finish was most similar to the glittery shades in the brand's eyeshadow quads, though I felt that there was more of a base color/powder coming through and slightly finer, less fleck-like glitter particles. The ultrasuede (matte) finish seemed to have the softest, most finely-milled consistency out of all five finishes. The suede finish is like a satin in my mind--barely-there sheen, whereas the sateen finish seemed to have more noticeable, larger shimmer particles in comparison and was more pearly overall. The vinyl (metallic) finish had a denser texture relative to the other finish but wasn't as creamy or as rich in feel as I would expect based on luxury brand formulations that have been releasing.
The price point is high for singles, which wasn't unexpected given the brand is positioned as a luxury brand. I wish that the quality was higher, and I wish that the formula was more innovative and interesting. I only tried 10 of the 3-shade range, but there wasn't enough within those 10 (which were varied across the finishes) to justify purchasing the remaining shades to review. Some shades were very rich in pigment, others were weaker; some were drier and others were satisfactory; and most wore for around seven hours well.
Browse all of our Tom Ford Beauty Private Shadow swatches.
0 0
Naked City
0 0
Naked City
A
Limited Edition
Where to Buy Affiliate LinksNordstromSephoraBeautylishNeiman MarcusSaksSelfridgesBergdorf GoodmanBarneysHarrodsHouse of Fraser (UK)John Lewis (UK)CosbarTom Ford10 Product
10 Pigmentation
10 Texture
8.5 Longevity
5 Application
97% Total
Purple Reign
Tom Ford Beauty Purple Reign Private Shadow ($36.00 for 0.04 oz.) is a medium-dark purple with cool undertones and a pearly sheen. It had good color coverage, though it wasn’t opaque and was hard to build up without a primer underneath it. The texture was soft to the touch but was a bit thin, so I felt like it often lost some vibrancy when blended and worked with on the lid. This shade stayed on well for seven hours before fading on me.
Top Dupes
View Swatches View All Dupes- Makeup Geek Caitlin Rose (P, $9.99) is more shimmery (95% similar).
- BH Cosmetics Foil Eyes #10 (P, ) is more shimmery (90% similar).
- MAC Sexy PB&J (LE, $16.00) is warmer (90% similar).
- Anastasia Deep Purple (LE, $12.00) is more shimmery, darker (90% similar).
- Anastasia Iridescent Purple (P, $12.00) is warmer (90% similar).
- Viseart Violet (P, ) is more shimmery, brighter, warmer (90% similar).
- Fyrinnae Parental Advisory (DC, $9.00) is more shimmery, darker (90% similar).
- Urban Decay Omen (P, $19.00) is more shimmery, cooler (85% similar).
- Urban Decay Ransom (DC, $18.00) is darker, more muted, cooler (85% similar).
- Make Up For Ever I922 Electric Purple (DC, $21.00) is darker, brighter (85% similar).
- More dupes -- click to see the full list!
Formula Overview
$36.00/0.04 oz. - $900.00 Per Ounce
The formula is supposed to have "unadulterated color" that's "highly pigmented, longwearing, and crease-resistant." The packaging is clever, though for anyone who has more than few eyeshadows in their stash, the compact is rather large relative to the actual pan of product (which is less than average for a full-sized eyeshadow--given the price point, I would have expected closer to 0.07 oz. or even 0.09 oz.). The formula itself varied a lot between shades with enough inconsistency that would make me weary of buying blind online.
The pailette (glitter) finish was most similar to the glittery shades in the brand's eyeshadow quads, though I felt that there was more of a base color/powder coming through and slightly finer, less fleck-like glitter particles. The ultrasuede (matte) finish seemed to have the softest, most finely-milled consistency out of all five finishes. The suede finish is like a satin in my mind--barely-there sheen, whereas the sateen finish seemed to have more noticeable, larger shimmer particles in comparison and was more pearly overall. The vinyl (metallic) finish had a denser texture relative to the other finish but wasn't as creamy or as rich in feel as I would expect based on luxury brand formulations that have been releasing.
The price point is high for singles, which wasn't unexpected given the brand is positioned as a luxury brand. I wish that the quality was higher, and I wish that the formula was more innovative and interesting. I only tried 10 of the 3-shade range, but there wasn't enough within those 10 (which were varied across the finishes) to justify purchasing the remaining shades to review. Some shades were very rich in pigment, others were weaker; some were drier and others were satisfactory; and most wore for around seven hours well.
Browse all of our Tom Ford Beauty Private Shadow swatches.
1 0
Purple Reign
1 0
Purple Reign
B-
Limited Edition
Where to Buy Affiliate LinksNordstromSephoraBeautylishNeiman MarcusSaksSelfridgesBergdorf GoodmanBarneysHarrodsHouse of Fraser (UK)John Lewis (UK)CosbarTom Ford7.5 Product
9 Pigmentation
8 Texture
7.5 Longevity
4.5 Application
81% Total
Tom Ford Beauty Black Onyx Private Shadow
Tom Ford Beauty Black Onyx Private Shadow
Tom Ford Beauty Black Onyx Private Shadow
Tom Ford Beauty Black Onyx Private Shadow
Tom Ford Beauty Breathless Private Shadow
Tom Ford Beauty Breathless Private Shadow
Tom Ford Beauty Breathless Private Shadow
Tom Ford Beauty Breathless Private Shadow
Tom Ford Beauty Extreme / Private Shadows | Look Details
Tom Ford Beauty Extreme / Private Shadows | Look Details
Tom Ford Beauty Loveshade Private Shadow
Tom Ford Beauty Loveshade Private Shadow
Tom Ford Beauty Loveshade Private Shadow
Tom Ford Beauty Loveshade Private Shadow
Tom Ford Beauty Naked City Private Shadow
Tom Ford Beauty Naked City Private Shadow
Tom Ford Beauty Naked City Private Shadow
Tom Ford Beauty Naked City Private Shadow
Tom Ford Beauty Purple Reign Private Shadow
Tom Ford Beauty Purple Reign Private Shadow
Tom Ford Beauty Purple Reign Private Shadow
Tom Ford Beauty Purple Reign Private Shadow
Tom Ford Beauty Extreme / Private Shadows | Look Details
Tom Ford Beauty Extreme / Private Shadows | Look Details
Tom Ford Beauty Black Onyx Private Shadow
Tom Ford Beauty Black Onyx Private Shadow
Tom Ford Beauty Black Onyx Private Shadow
Tom Ford Beauty Black Onyx Private Shadow
Tom Ford Beauty Breathless Private Shadow
Tom Ford Beauty Breathless Private Shadow
Tom Ford Beauty Breathless Private Shadow
Tom Ford Beauty Breathless Private Shadow
Tom Ford Beauty Extreme / Private Shadows | Look Details
Tom Ford Beauty Extreme / Private Shadows | Look Details
Tom Ford Beauty Loveshade Private Shadow
Tom Ford Beauty Loveshade Private Shadow
Tom Ford Beauty Loveshade Private Shadow
Tom Ford Beauty Loveshade Private Shadow
Tom Ford Beauty Naked City Private Shadow
Tom Ford Beauty Naked City Private Shadow
Tom Ford Beauty Naked City Private Shadow
Tom Ford Beauty Naked City Private Shadow
Tom Ford Beauty Purple Reign Private Shadow
Tom Ford Beauty Purple Reign Private Shadow
Tom Ford Beauty Purple Reign Private Shadow
Tom Ford Beauty Purple Reign Private Shadow
Tom Ford Beauty Extreme / Private Shadows | Look Details