Behind the Curtain: What Delta is Really Trying to Do With Their Frequent Flyer Program

Delta laid out a plan for SkyMiles several years ago. And all they're doing now is executing on it.

When Delta rolled out the revenue-based earning part of their big overhaul of SkyMiles, I wrote that they had planned to go to revenue-based redemption too but backed off of that late in the game.

Let's peak behind the curtain of what they were planning.