Marissa Berenson Yaar

Serenella & Adidas by Stella McCartney Celebrate the Boston Marathon



The Back Bay is a veritable zoo right now with marathon runners and tourists flocking to the finish line to see... well, I don't know what exactly. I promise, folks: There's nothing to see here until race day. I, for one, am packing up my office (oh-so-conveniently located at the finish line) and getting the hell out of Dodge!

Fortunately, it seems Serenella had agoraphobic locals like me in mind when they decided to run their Boston Marathon promotion through the end of the month. Even after the tourists head home, the rest of us can enjoy a gift bag with the purchase of any adidas by Stella McCartney gear. And, trust me: the latest collection puts your black Lulu Lemons to shame.



Photography – Tyrone Lebon · Creative Direction – Jonathan Schofield, Stella McCartney Ltd; Alasdhair Willis, Announcement Creative; Stephane Jaspar, Stella McCartney Ltd; Rita Gonçalves, adidas · Art Direction and Design – Suzy Wood, Stella McCartney Ltd · Styling – Jane How · Make-up – Shinobu Abe · Hair – Tina Outen · Set Design – Poppy Bartlett · adidas, the 3-Bars logo and the 3-stripes mark are registered trademarks of the adidas group. Stella and Stella McCartney are trade marks owned by Stella McCartney Limited, used with permission.
That gorgeous lookbook alone is enough to inspire a workout. Now, if I only I could make it through these crowds to the gym.

Good luck to all you crazy runners on Monday! Boston Strong!




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